How Structured Keeps Your CAC and MRR on Track

For any SaaS company, Customer Acquisition Cost (CAC) and Monthly Recurring Revenue (MRR) are the lifeblood metrics that drive key decisions. Keeping these metrics accurate and consistent is essential for scaling effectively, yet it’s a challenge when different teams calculate them differently.

For example, the marketing team might calculate CAC at $130 by focusing only on direct campaign costs, while the finance team might arrive at $210 by including overhead expenses. Similarly, MRR could be reported at $1.2 million by including one-off fees, even though the true recurring revenue is closer to $1 million. These discrepancies can create a disconnect between departments, leading to inaccurate reports and poor decision-making.

Structured helps solve this issue by acting as a semantic layer that standardizes the definitions and calculations of key metrics like CAC and MRR across the entire organization. By connecting directly to your cloud data warehouse, Structured ensures that every department uses the same formulas and data sources, resulting in consistent and accurate metrics.

This standardization not only saves your data team from hours of manual reconciliation but also instills confidence in the metrics across the executive team. With Structured, you can be sure that your CAC and MRR are on track, allowing for faster, more informed decisions that drive sustainable growth.

In summary, Structured ensures that your critical SaaS metrics like CAC and MRR are accurate and aligned across your organization. This alignment leads to better decision-making, more reliable forecasts, and a clearer path to growth, giving your company the stability it needs to scale effectively.